Elon
After the first Falcon 1 rocket exploded 33 seconds after launch in March 2006, Elon Musk did something that his employees did not expect. He personally called the family members of the engineers who had worked on the rocket. Not the engineers. Their families. The engineers were at the launch site. They had watched their work explode in the sky. They were processing the failure in real time with their colleagues. They had each other. Their families were at home. Their spouses and parents had watched on a livestream or heard the news secondhand. They had no colleagues. They had no context. They just knew that the thing their husband or wife or child had spent 3 years building had just been destroyed in 33 seconds and they didn't know if anyone was hurt. Elon called to tell them everyone was safe. That the failure was a known risk. That the team would try again. That their family member had done extraordinary work and the explosion was not a reflection of their ability. One engineer's wife said the call lasted 4 minutes. She said Elon sounded tired but calm. She said he didn't minimize the failure or exaggerate the optimism. He stated the facts and said "your husband is brilliant and we are going to fly again." The engineers learned about the calls later. Several described it as the moment they decided to stay at SpaceX. Not because the CEO called their families. Because the CEO understood that the family at home absorbs the weight of the failure without any of the camaraderie that makes it bearable for the team. The rockets get the headlines. The families hold the weight in the dark. He called the families.
— Race 🕊️ (@multiplanet1) September 30, 2026