"Epic Fury" and Cinematic Military Operation Names in General

I've complained about this before: I'm against them.

It's basically a kind of advertising slogan for the war...not that we call them 'wars' anymore.

"Epic Fury"...come on.

During the GWoT, I read some General or other say, basically: we've rethought our system for naming them...nobody wants to say that he was part of "Operation Blue Spoon"...

Well, ok.

But, y'know, "Overlord" was extremely cool without being an advertising slogan...

We had: Overlord, Market Garden, Cobra, Torch, Goodwood, Pointblank, Bodyguard, Neptune, Pluto, Undergo, Smash...dozens or hundreds of others.

These over the top cinematic names--I just think it's a really bad idea. We don't want any such rhetorical nonsense influencing the public's evaluation of such things.