Bad Science: Objectification and Heartbeats

Wow. This has got to be the dumbest experiment I've heard of since the infamous blondethink thing.

You'd have to work pretty hard to come up with an experiment this dopey. It's pretty bad when you don't even have to look at the actual paper to know that results won't be replicated, but will just fade away into oblivion. But it's the loony explanatory hypothesis that is most annoying here.

Of course "objectification" is a confused concept anyway. So if you start there, you're not going to end up anyplace good...