Confusing Moral And Strategic Questions

If I have to hear this exchange one more time, I'm afraid I'm going to hurl:

Talking head: Shouldn't we be concerned about all this character assassination against Obama?

Professional Guest: Well, it's too late. If McCain was going to run a campaign based on the politics of personal destruction, he should have started doing it long ago.

Look you idiots, the correct answer here is: no one should run a campaign of this kind. NOT: if he was going to run an immoral campaign, he should have started doing it sooner.