Operation Awesome Righteous Kick-Ass May The Force Be With You And I'm All Out of Bubblegum MegaDeath

These cinematic names for military operations bug me.
It sounds like advertising/propaganda. The military analog of selling legislation by naming it--see e.g. the inaptly-named "PATRIOT" Act...
This stuff is too serious to be handed over to the boys in the marketing division.
Though OTOH several years back I read an account of one general explaining that some of this is because, according to him, nobody wants to say that they were deployed in "Operation Blue Spoon"... I mean...'Operation Overlord' and 'Operation Cobra' do have a certain flair... But 'Market Garden' is totally straight, and hardly uncool. Consider also 'The Manhattan Project.'
Probably not worth worrying about...but maybe worth a thought...